Growing Customer Base Through Facebook

Make use of social media

From online customer service to using social media to get insights into your audience, there are now excellent opportunities for businesses to reach out via Facebook, Twitter, LinkedIn and other networks. 

Play to your strengths

It’s definitely worth testing a range of marketing approaches and seeing what works. But remember that every business is different, so you may find that some approaches don’t work. Don’t be afraid to drop these.

Think big

Our success with clients goes back to developing a network of long-term connections. But small businesses now have more opportunities to work with big clients. I think that’s changed since the credit crunch. Big corporate may have been suspicious of smaller businesses in the past but they now recognize that they offer value and have lower costs too. There is less prejudice now.