Every small business is different and has it’s own unique challenges when it comes to reaching new customers and achieving growth. Here are several approaches to consider when looking to grow your customer base.
Content marketing Content marketing is quickly outpacing paid advertising as customers’ preferred method for learning about products and companies.There’s good reason for content marketing’s growing popularity, particularly in the business-to-business community. For small businesses, content marketing generates leads, boosts sales, and builds brand loyalty.
Customer Feedback
Most customers give feedback with the best intentions in mind. A recently-released survey shows 70 percent of customers want to help companies improve the products they build and carry.
Investing in CRM (Customer Relationship Management )
The new lead information your CRM contains has never been more valuable. This tool can tell you whom you’ve reached out to, when and how often, and which products they’ve expressed interest in. The right CRM will provide your sales team a tremendous head start in meeting customer’s short- and long-term needs.
Be accessible
Encourage your employees to be responsive online, on the phone, and in person. If you can, offer a live chat service on your company’s website, which will give customers instant access to the information they’re seeking. Stay plugged in to your social media channels, too.
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